Sorel x FASHION

Branded Content Editor + Writer

To promote SOREL’s 2023 Caribou X Collection, I was tasked to lead and produce a creative campaign to be published on FASHION and Toronto Life magazines. I organized a high-fashion photo and video shoot in collaboration with Toronto-based creatives Briony Douglas, Dorian Who, Hannah Arsovski, and Kiki and Lola Zhao to prove how great bold colours and textures really look in the fall. I developed an outfit mood board which I further finessed with the help of our talented stylist Ashley Galang and worked with FASHION’s creative director George Antonopoulos to ensure the style of the shoot itself was on-brand with the publication.

After the shoot, I produced a long-form digital article detailing the collection and the campaign along with complementary marketing materials including newsletters, e-blasts, social posts, co-brand ads.

Read the full article here