Volvo x FASHION

Branded Content Editor

I was given the task to lead and execute a creative content campaign for FASHION and Volvo Canada for which our main objective was to promote the launches of their two new electric vehicles and fuse the themes of style and sustainability.

Our overarching campaign message was that luxury fashion and sustainability are capable of coexisting. We explored this notion through an editorial article as well as high quality photographs and videos that featured models styled in exclusively sustainable and vegan designer items with the Volvo C40 and X40 Recharge electric vehicles acting as their backdrop. All of these elements were packaged into both a 5-page print spread in FASHION’s fall issue, as well as an elevated digital destination on the publication’s website.

I was responsible for organizing the photo and video shoot, as well as leading the production of the branded content (from pitch to publish).

Read the full article here