PET VALU x FASHION

Branded Content Editor

I was given the opportunity to lead and produce a print and digital branded content campaign for FASHION to promote Pet Valu’s Bailey & Bella brand’s new wedding collection.

In collaboration with FASHION’s editorial team, we organized a high-energy photoshoot featuring eight models and their adorable pets, shot in SJC’s studio in March. The models were styled in couture wedding attire curated by stylist Ashley Galang, while their pets, including seven dogs and one cat, were dressed to the nines in Bailey & Bella wedding pieces. This creative content campaign included a 5-page spread, elevated digital destination and a high-fashion behind-the-scenes video.

Read the full article, Tails of Love, here


Credits

Producer, Writer and Editor: Karoun Chahinian

Creative Director: George Antonopoulos, FASHION

Project Manager: Michael Finley

Stylist: Ashley Galang

Photography: Lawrence Cortez

Videography: Charles Vary

Hair + Makeup: P1M Agency

Branded Sponsor: Pet Valu

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