PET VALU x FASHION
Branded Content Editor
I was given the opportunity to lead and produce a print and digital branded content campaign for FASHION to promote Pet Valu’s Bailey & Bella brand’s new wedding collection.
In collaboration with FASHION’s editorial team, we organized a high-energy photoshoot featuring eight models and their adorable pets, shot in SJC’s studio in March. The models were styled in couture wedding attire curated by stylist Ashley Galang, while their pets, including seven dogs and one cat, were dressed to the nines in Bailey & Bella wedding pieces. This creative content campaign included a 5-page spread, elevated digital destination and a high-fashion behind-the-scenes video.
Credits
Producer, Writer and Editor: Karoun Chahinian
Creative Director: George Antonopoulos, FASHION
Project Manager: Michael Finley
Stylist: Ashley Galang
Photography: Lawrence Cortez
Videography: Charles Vary
Hair + Makeup: P1M Agency
Branded Sponsor: Pet Valu