LEVI’s x FASHION

Branded Content Editor

To help promote Levi's 150th anniversary of their 501s, we were tasked to produce a digital series (article + TikTok) on FASHION all touching on different topics around the brand and denim. 

First, we sent a writer to their headquarters in San Francisco on a press trip to learn more about the history behind the 501s and the brand itself: Read here.

Secondly, we produced a service piece centred around curating a whole capsule wardrobe around denim: Read here.

Thirdly, we produce an educational guide around thrifting denim: Read here.

And for our final piece, we worked with a fashion and sustainability content creator who's a big fan of Levi's and 501s to produce an "as-told-to" style memoire centred around her and her family's personal history with the denim brand: Read here.

We also produced TikTok videos to complement each of these pieces and launched our final article on May 20th, their annual Levi's 501 Day!